Comments on: Gore Launches $300 Million Climate Action Campaign http://wonkroom.thinkprogress.org/2008/03/31/announcing-we-campaign/ Thu, 26 Nov 2009 16:42:01 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Vanessa Williamson http://wonkroom.thinkprogress.org/2008/03/31/announcing-we-campaign/comment-page-1/#comment-402 Vanessa Williamson Mon, 31 Mar 2008 22:20:35 +0000 http://thinkprogress.org/wonkroom/2008/03/31/announcing-we-campaign/#comment-402 The Gore site is actually pretty cool (although the pop-up talking heads are bizarre). And it's great to have a widespread positive message about achievable solutions to global warming. (It's about time.) But I worry that the Gore campaign isn't distinguishing themselves enough from the more clever and subtle advertising of the companies their "up against." The Gore ad doesn't look that different from half to Chevron ads I've seen. Someone needs to be telling the American people that there's a right and a wrong way to address global warming. This ad campaign is a start, I guess. People have to believe the problem can be solved at all. But I worry that in the meantime, we're going to have started paying off polluters instead of making them pay. The Gore site is actually pretty cool (although the pop-up talking heads are bizarre). And it’s great to have a widespread positive message about achievable solutions to global warming. (It’s about time.)

But I worry that the Gore campaign isn’t distinguishing themselves enough from the more clever and subtle advertising of the companies their “up against.” The Gore ad doesn’t look that different from half to Chevron ads I’ve seen.

Someone needs to be telling the American people that there’s a right and a wrong way to address global warming. This ad campaign is a start, I guess. People have to believe the problem can be solved at all. But I worry that in the meantime, we’re going to have started paying off polluters instead of making them pay.

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