The Wonk Room

Gore Launches $300 Million Climate Action Campaign

Today, former Vice President Al Gore and his organization, the Alliance for Climate Protection, launched a $300 million, three-year campaign with the goal of “educating people in the US and around the world that the climate crisis is both urgent and solvable.” The Washington Post reports that the “We” campaign “aims to enlist 10 million volunteers through a combination of network and cable commercials, display ads…and online social networks.” Gore told 60 Minutes he and his wife Tipper had donated the Nobel Peace Prize money and all the profits from his documentary, “An Inconvenient Truth,” to this new campaign.

The campaign’s website, wecansolveit.org, includes action alerts, blogger outreach, and the message of a “clean energy economy” fueled by energy efficiency and renewable energy.

The campaign will launch TV advertisements later this week that “will team up offbeat celebrity couples who may not have much in common but share a belief that it is important to address climate change,” including Speaker of the House Nancy Pelosi (D-CA) and former Speaker Newt Gingrich, Al Sharpton and Pat Robertson, and the Dixie Chicks and Toby Keith. Sign up for the campaign, and watch its debut ad:

The Alliance’s spending of $100 million per year on a public advocacy campaign may be without precedent. However, the public is being bombarded with propaganda from the industries whose emissions are causing global warming and thus have the most to lose — or gain — from how the United States regulates greenhouse gas pollution. Here’s a look at what Gore’s campaign is up against:

• The energy, transportation, agribusiness, chemical, and energy-intensive manufacturing sectors have spent a combined $80 million in donations to Congress and presidential candidates since 2007;
• The coal industry is sponsoring a $20 million lobbying campaign by the National Mining Association and a $40 million campaign by its front group Americans for Balanced Energy Choices;
• The American Clean Skies Foundation, a natural gas industry front group, is launching a “multi-million dollar media advocacy campaign” with a 24-7 online TV channel on Earth Day;
• The U.S. Chamber of Commerce, American Council for Capital Formation, and the energy industry front group Alliance for Energy and Economic Growth have launched a 17-state tour painting a doom-and-gloom scenario for the economics of climate change action;
• Chevron, a major exploiter of the Alberta tar sands, is running the “Power of Human Energy” campaign;
• General Motors, whose chairman recently called global warming “a total crock of shit,” is running “GMNext,” Gas-Friendly to Gas Free” and “Live Green Go Yellow” campaigns;
• ConocoPhillips, who spent $506 million to purchase oil and gas leases in polar bear habitat in February, is running ads with the tagline “So we can pass on what matters … to the ones who matter most.”